Black Friday 2020 Deals_Gift Tag 2x1

Black Friday 2020 is next week but there are several deals that you can already pick up.

Alyssa Powell/Business Insider

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Black Friday
2020 is a few days away and the much-anticipated shopping event is shaping up to be unlike any that came before it. 

This year, retailers are de-emphasizing in-store shopping and electing for more frequent, online sales leading up to the big day. This means there’ll be more Black Friday discounts, and it will be even more convenient to shop.

Amazon, Best Buy, GameStop, Kohl’s, Macy’s, Target, The Home Depot, Ulta, and Walmart are currently offering several early Black Friday deals in stores and online, which means you can snag some bargains ahead of November 27. Shoppers can also expect another round of deals for a few days on and following Cyber Monday 2020

Suffice it to say, there are plenty of deals to keep track of for the next few days. Below, we answer all of the questions you have for Black Friday 2020, including the best early deals available right now, and how our team of expert product reviewers expects holiday shopping to be different during the COVID-19 pandemic.

Nearly every major retailer will release new deals in the days leading up to Black Friday and Cyber Monday. Below, we’ve listed a few highlights, but we’re also keeping track of all of the sales happening across the web, from stores big and small.

This bundle includes Nintendo’s hit portable console packed with a digital copy of the most popular Switch game, “Mario Kart 8 Deluxe.” Several retailers will have the bundle on sale for $60 off during its Black Friday sale.

This 70-inch Hisense model is currently selling for $450 at Best Buy. Similar 4K UHD Smart TV’s with Dolby Vision HDR can cost upwards of $700, so this Hisense model is a tremendous value. For what it’s worth, this is one of the lowest prices we’ve ever seen on this particular model.

Apple’s latest Mac Mini runs on the company’s home-made M1 chip with impressive performance for the money. The Mac Mini already has a great price tag before any discount, so deals make it even more tempting.

If you have a bunch of Android apps already, the Samsung Galaxy Tab A 8.0 is a top-notch affordable tablet with access to the best Android app store there is. The smaller version of the Galaxy Tab A typically sells for about $150, making this drop to $100 an excellent deal.

Deals on these smart bulbs aren’t uncommon, but $100 for a pack of three is a solid deal. They’re easy to install and can be controlled via Bluetooth to change your lighting to either your personal preference or one of many presets.

The Charge 4 offers a built-in heart rate monitor, meaning that it can track a range of different activities — including walking, running, swimming, and more. Right now you can snag one for its lowest price ever just under $100.

The Roku Streambar is a compact soundbar with built-in Roku streaming support. During Black Friday, shoppers can pick it up for $100, or $30 less than usual. This is the lowest price we’ve ever seen on this 2-in-1 device.

The Roku Ultra is the most well-rounded streaming box you can buy, and during Black Friday, shoppers can pick it up for $30 less than its usual going price. This particular Roky supports Dolby Atmos, Roku voice commands, and convenient Bluetooth streaming.

A good set of All-Clad cookware brings professional-level quality to the home kitchen. We even named the brand’s 10-piece set our best splurge cookware set you can buy. All-Clad cookware sets frequently run upwards of $800, so at $300 this is a serious steal.

The reasons for Brooklinen’s quick rise in the bedding industry are simple — customers love their sheets — how they feel and how they look — and they love the value they’re getting from them even more. These 480-thread count sateen sheets are silky smooth and made from soft and durable long-staple cotton. They’re discounted during Brooklinen’s Cyber Week sale.

This hybrid mattress features a cooling top layer of foam and more than 1,000 active response springs to give you the support and stability you need. Save $250 right now during Leesa’s Black Friday sale.

Outside of Amazon’s annual Prime Day shopping holiday, Black Friday and

Cyber Monday
are the best days out of the year to find discounted Amazon devices. This year, shoppers can expect hefty discounts on Amazon’s ever-growing catalog of smart home products, which include Kindle e-book readers, Fire TVs, Echo speakers, Ring security cameras, and more.

Marking a noticeable shift from previous models, the new Echo swaps out the lineup’s traditional cylindrical design for a brand-new spherical form factor. You can get this mini-Echo even cheaper for $28.99, a $21 discount, during Amazon’s Black Friday deals, which run from Nov. 20-27.

The Amazon Fire TV Stick 4K streams video in 4K straight to your TV. You can get it even cheaper at a $20 discount during Amazon’s Black Friday sale, which runs Nov. 20-27, bringing the price down to $29.99.

Amazon’s Kindle Unlimited is a great way to get access to a ton more books than you otherwise would have. Sign up now for three free months of service.

The Ring Video Doorbell Pro offers many of the perks of the standard Ring doorbell, but the best thing about it is its sleek profile that fits on a doorframe. Amazon will be offering it at an $80 discount for $169.99 as part of its Black Friday deals running from Nov. 20-27.

This 32-inch smart TV comes featuring Amazon’s Fire TV interface baked right into a 720p resolution display with integrated Wi-Fi for an excellent deal price of just $100.

Every year, Apple devices seem to find their way into most people’s wish lists — for good reason. Apple’s iPhones, MacBooks, iPads, and AirPods are some of the most loved devices in the world, and shoppers can expect big discounts on nearly everything Apple has to offer.

Apple’s latest Mac Mini runs on the company’s home-made M1 chip with impressive performance for the money. The Mac Mini already has a great price tag before any discount, so deals make it even more tempting.

The 4th-gen iPad Air comes with a design and chip that brings it closer than ever to the powerful iPad Pro series, but it’s less expensive starting at $599.

The 8th-gen 10.2-inch iPad is the best option for most people, as it offers the best balance of performance and value. This $30 discount is the best we’ve seen on this recently released tablet.

The Apple Watch SE is the perfect blend of features and affordability. This recently released Apple Watch is selling for less than $20 its usual price — which was already a bargain for all it offers.

Apple Watch Series 6 lets you measure your blood oxygen level, take an ECG from your wrist, see your fitness metrics directly on your wrist, and more. Right now, shoppers can save $20 on the red, gold, and silver aluminum case models.

The Apple AirPods Pro look and sound better than previous-generation AirPods, plus they have noise cancellation built right into them and integrate perfectly with other Apple devices. Walmart will have the AirPods Pro on sale for an all-time low price of just $169 starting November 25. If you can’t wait, Woot has them for $190 right now.

During Black Friday, we expect to see several 4K TVs in myriad sizes drop in price. Black Friday is historically one of the best times to buy a new set, be it a cheap TV or a fancy 4K TV or OLED TV, outside of Amazon Prime Day and Labor Day weekend.

This 50-inch Samsung Smart TV is selling for about $100 less than its usual going rate. While it may not have a fancy OLED panel, this Samsung TV offers several streaming apps and is an incredible value.

The Roku Premiere offers 4K and HD streaming and comes with Roku’s signature simple remote. This $25 Black Friday Price is the best we’ve ever seen on this particular streaming media player, beating the Prime Day price by a few dollars.

This TCL 50-inch 4 Series 4K TV packs a built-in Google Assistant and a surprisingly good 4K UHD HDR-ready panel. Right now, this Best Buy-exclusive model is selling for $120 less than usual.

This LG 55-inch unit features edge-lit local dimming for improved contrast and supports both Alexa and Google Assistant. During Target’s early Black Friday sale, it’s selling for $200 less than its usual going price.

If you’re looking for gifts for the gamer in your life, or want to add to your expanding collection of games and accessories, Black Friday is, without question, one of the best times to shop.

While we don’t expect to see any doorbuster deals on the latest consoles from Sony and Microsoft, shoppers can expect tons of markdowns on the Nintendo Switch and its vast library of games, PC gaming hardware and peripherals, and gaming computers.

This bundle includes Nintendo’s hit portable console packed with a digital copy of the most popular Switch game, “Mario Kart 8 Deluxe.” Several retailers will have the bundle on sale for $60 off during its Black Friday sale.

This 128GB memory card from Sandisk and year-long subscription to Nintendo’s online services bundle is valued at nearly $55. Right now it’s currently at an all-time low of $40, which tops what it sold for during Prime Day.

Google’s ambitious game platform, Stadia, offers a Netflix-style, cloud-based experience without the need for a console. This $15 discount is the best we’ve seen on this controller and Chromecast bundle yet. However, if you’re willing to wait until Black Friday, the price will drop an extra $5.

Ultimately, no gift may compare to a great new video game they can test out solo or with their friends. Amazon is having an early Black Friday sale that can save you up to $20 on several games from Nintendo, including “Luigi’s Mansion 3,” “Legend of Zelda Link’s Awakening,” and more.

The Logitech G MX518 is the new and improved version of the classic gaming mouse. Right now, it’s down to just $20, the lowest price we’ve ever seen on this super capable mouse.

Ultimately, no gift may compare to a great new video game they can test out solo or with their friends. Amazon is having an early Black Friday sale that can save you up to $20 on several games from Nintendo, including “Luigi’s Mansion 3,” “Legend of Zelda Link’s Awakening,” and more.

This year, shoppers will likely see big discounts on headphones from nearly every brand, including Sony, Beats, Bose, and Sennheiser. Shoppers can expect several noise-cancelling headphones and truly wireless earbuds to drop to Prime Day prices.

The Bose 700 headphones feature advanced noise cancellation technology with level adjustments, a comfortable design, and support for Google Assistant and Amazon Alexa. The black version of the headphones is available for $40 off, while the soapstone model is $80 off right now at Best Buy and Amazon.

Lightweight and foldable with 15-hour battery life, these noise-canceling headphones are a solid choice to take on the go. Discounted by $30, this is a great price to get a pair for.

The Bose QuietComfort 35 II are still excellent headphones and exist alongside the newer Bose 700 as a more affordable wireless noise cancelling option. They’ll be 33% off during Amazon’s Black Friday sale running Nov. 20-27.

We consider the Powerbeats Pro to be the best alternative to Airpods for iPhone users. Right now you can buy a pair for only $160, an excellent $90 drop.

Whether you’re looking for a new laptop for work, or searching for a new gaming laptop, Black Friday and Cyber Monday will have plenty of options to choose from. This year, shoppers can expect big savings on Apple MacBooks and Windows PCs from HP, Dell, Lenovo, Samsung, and more.

This 2020 version of Apple’s 13-inch MacBook Pro brings with it 10th-generation Intel Core processors, twice as much memory, and up to 1TB of SSD space – not to mention doubling the amount of Thunderbolt 3 ports to four. This is Apple’s most powerful 13-inch laptop.

This 2-in-1 Lenovo Yoga laptop offers up Intel’s 10th generation Core i7 processor, 12GB of RAM, 512GB solid state drive (SSD), a FHD display, and can function as a tablet. The $1,000 discounted price is one of the best we’ve seen on the super-capable ultrabook.

If you’re looking for a bedroom or kitchen upgrade, Black Friday is a great time to shop. Brands like Breville, Cuisinart, Pyrex, Instant Pot, and Dyson will see huge discounts ahead of and during Black Friday. 

Down to $8, this is an excellent price for a 30-piece food storage set that is worth grabbing while in stock. The special edition forest green color is only available from Target.

The powerful multi-cooker can fit everything from a pizza to a tray of vegetables to an entire chicken. It features 10 pre-set cooking programs, two universal grill racks, and three cooking levels to make dinner prep efficient. It’s on sale at The Home Depot during Black Friday, making it a good value for anyone who wants to streamline their cooking.

t’s on sale this Black Friday at Home Depot.

Deals on Fizzi bundles are very common and likely to turn up in earnest in the build-up to Black Friday, but worthwhile discounts on a single unit are rarer. Down to $70, it’s a small but pleasant discount on our top pick for best user-friendly soda maker.

Available in four colors and finishes including stainless steel, the GE is quiet (54 dbA), dries items up to 3x more with the Dry Boost feature, and includes dedicated silverware jets to get flatware sparkling. The features — especially a stainless steel finish — are well worth the sale price, so we’d suggest taking advantage of the Black Friday deal soon.

The best mattress brands always offer Cyber Week deals that can save shoppers hundreds of dollars. This year many are starting their sales well in advance and will extend them days after Cyber Monday. 

The Casper mattress has a firm feel that provides excellent support right to the edge, and it will keep your body cool through the night. Most Casper mattresses are currently 15% off.

Bear Mattress is offering 20% off on not just this mattress, but all mattresses, along with two free memory foam pillows.

This hybrid mattress features a cooling top layer of foam and more than 1,000 active response springs to give you the support and stability you need. Save $250 right now during Leesa’s Black Friday sale.

The medium-firm mattress has the support of a spring mattress along with the comfort of memory foam and features cooling technology. It comes with a 100-night free trial. While hybrid mattresses from online startups can cost thousands of dollars, Wayfair Sleep’s is under $500 during the retailer’s First-Chance Black Friday sale.

The reasons for Brooklinen’s quick rise in the bedding industry are simple — customers love their sheets — how they feel and how they look — and they love the value they’re getting from them even more. These 480-thread count sateen sheets are silky smooth and made from soft and durable long-staple cotton. They’re discounted during Brooklinen’s Cyber Week sale.

Best early Black Friday style and beauty deals

Nearly every fashion and style retailer, big and small, will offer wide-ranging sales during Black Friday and Cyber Monday. Whether you’re looking for a new winter coat or want to add a new pair of slippers, the shopping holiday is an excellent time to shop. 

Of course, there are several stores, like Adidas, Amazon, L.L.Bean, and Ulta, that are currently offering sales you can take advantage of right now.

The T3 Featherweight Blow Dryer is ultralight, compact, and has two heat settings. 

Each Burgundy Palette comes with nine pressed powder eyeshadows that range from matte to metallic to satin finishes. 

The higher-end version of our top electric toothbrush pick, the 3000 is Bluetooth compatible for personalized brushing and includes 3 different cleaning modes. It typically costs much more than the 1000, but right now it’s only $20 more.

Down to $30 for either color, this is a great price to grab a quip toothbrush for. It’s waterproof, lightweight, and great for traveling — it’s also got a very sleek design that won’t be obtrusive on your sink.

The Dawson’s design is a callout to hiking packs, but it’s a light fabric backpack intended for daily use. It’s got many, sizable compartments and, discounted by $31, now is a better time than ever to pick one up.

It’s hard to go wrong with a classic design like the Wayfarer, and right now you can get a pair for only $85 — an uncommon but excellent price drop.

What is Black Friday? 

Black Friday is an annual sales event that traditionally happens at the end of November and, historically, marks the beginning of the holiday shopping season. The event is one of the biggest shopping holidays of the year — sales are so high that the day can push a retailer into “the black,” or solvency.

Shoppers can expect thousands of deals to crop up on the days leading up to and following the big sales event. That said, many retailers often wait until the big day to drop the best deals.

Is Black Friday 2020 cancelled?

No, but it will be unlike any Black Friday that came before it. This year, Black Friday will be longer and more online than ever.

Nearly every major retailer will offer deals and exclusive offers throughout the month of November, if they haven’t started already. 

With the ongoing pandemic, the in-store Black Friday experience will look a lot different than in previous years. It’s hard to imagine seeing the deluge of people scrambling for doorbuster deals happening this year with safety restrictions in place.

When is Black Friday 2020?

Black Friday is always the Friday after Thanksgiving. This year, Black Friday falls on November 27. 

However, due to increased online shopping and subsequent supply-chain delays related to the COVID-19 pandemic, several storefronts, including Walmart and Best Buy, have augmented their schedules. Nearly every retailer will offer new sales and deals leading up to Black Friday. 

Shoppers can expect Black Friday-caliber deals sooner than in past years, and many will last beyond Cyber Monday.

What time does Black Friday start?

Technically speaking, Black Friday starts at 12:01 a.m. local time for online retailers. However, Black Friday sales start whenever each retailer decides their sales will go live.

From what we’ve seen so far, several retailers will be releasing new deals every week in 2020. 

  • Amazon: Amazon’s early Black Friday sale is already underway, but the best deals await those who shop on November 27.
  • Best Buy: Stores will be closed Thanksgiving Day, but the retailer is offering several deals ahead of schedule.
  • GameStop: GameStop’s Black Friday sale begins online on November 25 at 9 p.m. ET. Stores will open at 7 a.m. on Black Friday with extended hours, and the sale will continue through November 29. 
  • The Home Depot: The Home Depot’s Black Friday and Cyber Monday sales run from November 6 through December 2. Its early preview is already available to view on The Home Depot app. 
  • Kohl’s: Stores will be closed Thanksgiving Day, but the retailer’s online sale kicks off Thursday, November 26 through Black Friday, but the best sales will be saved for Black Friday proper. 
  • Macy’s: Macy’s will start rolling out its Black Friday deals on November 24, with some bargains available the week prior to Thanksgiving.
  • Nordstrom: Last year, stores opened at 10 a.m. November 29 and online sales started on November 27. This year, we expect to see Nordstrom take a more online approach. 
  • Target: The company is offering new deals every week of November for Black Friday this year, with weekly ads dropping each Thursday.
  • Walmart: Walmart’s Black Friday sale kicks off on Thanksgiving Day, November 25 at 7 p.m. EST. In-store shopping on Black Friday starts at 5 a.m. local time. 
  • Wayfair: Wayfair’s early Black Friday bargains are already released, but it’s light on bonafide deals. We expect the retailer is saving its best prices for Black Friday. 

How long do Black Friday sales last?

Don’t be fooled by the name that suggests it’s a single day. It’s most definitely not. It’s more like a shopping season that begins in early November. 

Black Friday sales generally start days or weeks in advance of the actual shopping event and continue on until Cyber Monday. Better yet, some retailers hold their deals until well after both events to further boost the entire December shopping season.

What should you buy on Black Friday? 

Since it falls a few weeks before the gift-giving season, Black Friday provides excellent opportunities to buy — and save on all your holiday gifts  — before the last-minute rush. 

It’s nearly guaranteed that you’ll get great value for your money on certain products during Black Friday — but some tend to see better discounts at other times of the year. If you go in knowing what you’re looking for, you’re less likely to be ripped off by a fancy-looking coupon or to spend money on products you don’t need.

Shoppers can expect tons of great deals — including so-called “doorbusters” — online before and the days following Black Friday. During the event, prices will drop to all-time lows, often beating out prices we see over the course of the year. The sale covers every product category: tech, home and kitchen, fashion, and smart home. 

This Black Friday, shoppers should expect to see similar offers to the ones we saw on Amazon Prime Day, except more wide-ranging.

We recommend focusing on the following product categories if you want the best deals: 

  • TVs
  • Smart home devices
  • Gaming consoles and video games
  • Kitchen appliances

Historically, Black Friday has been a great time to purchase big-ticket electronics — especially larger TVs. Whether you’re looking for a top-of-the-line Samsung set or LG OLED, or a budget-friendly TCL or Hisense model, Black Friday will likely deliver several deals.

Much like Amazon Prime Day, we expect to see tons of discounts on smart home products. We’ll likely see Amazon Echo products drop to their lowest prices ever, plus several discounts and bundles on Google’s recently released products.

Black Friday happens after the latest Xbox and Playstation consoles are released. While we’re unlikely to see any markdowns on the consoles, we may see a few bundles crop up. We will likely see modest discounts on games for all consoles, and huge bundles for last-generation consoles. 

If you’re looking for a kitchen upgrade, Black Friday is a great time to shop. We’ll likely see discounts on Instant Pot pressure cookers, KitchenAid appliances, pots and pans, plus everything else you’ll want for the upcoming holiday season.

Of course, the deals found during Black Friday are incredibly wide-ranging. While we expect there to be several deals on diapers, toilet paper, or other household essentials and toiletries, please be careful not to over-stock on supplies during a pandemic.

Is Black Friday or Cyber Monday better?

It’s complicated, and it matters much less this year.

For those unfamiliar, Cyber Monday traditionally comes three days after Black Friday, or the following Monday after. However, we’ve seen Black Friday and Cyber Monday slowly merge and expand to a weeklong, or even a monthlong affair. Different products receive better discounts on each day, and the deals that each retailer offers will vary.

This year, with most Americans shopping online, it’s more critical for shoppers to know where and what time to shop, not what day. 

A good rule of thumb to follow: If you think you see a good deal, (e.g. one we recommend) create the order as soon as possible. While you can always cancel or return a product, it’s impossible to take advantage of an inactive, or expired deal.

Suppose you purchase a discounted product during Black Friday and see a more significant markdown at another retailer come Cyber Monday. Don’t sweat it.

You can ask the original storefront to match the price (some automatically refund you the difference), or you can return or cancel the order, then place a new order with the better price. Some orders won’t even ship during the weekend, which makes it easy to cancel orders.

For those who can shop in-person during Black Friday, we’ve found that it’s better to shop on Black Friday in these situations:

  • For expensive products
  • For major stores
  • For this year’s products
  • If you plan to shop in stores (if it’s available in your area)

It should go without saying, but this year’s in-store experience will be a lot different from the one last year. If you so choose to shop Black Friday in-person, make sure to read up on the safety guidelines provided by each storefront.

What stores have Black Friday deals? 

Outside of a few notable exceptions like REI, nearly every major retailer and direct-to-consumer company will offer markdowns during the event. Shoppers should expect deals from Walmart, Best Buy, Dell, Amazon, Adorama, Lowe’s, The Home Depot, and more.

As we do every Black Friday, we are sifting through all of the offers and rounding up the best deals from your favorite retailers. 

Will there be Black Friday shipping delays?

Shipping delays and major shopping holidays go hand in hand, and this year is no exception. Experts suggest that consumers may see low inventory problems and shipping, during Black Friday and the weeks following

While we do expect shipping delays, several retailers, including Walmart, Target, and Best Buy, are hoping to alleviate some of that stress by offering in-store pickup and contactless curbside pickup. This means shoppers can grab their orders at a nearby location if the store has it in stock. 

When do Black Friday ads come out?

Every year, shoppers eagerly await Black Friday advertising to get a sneak peek at the deals each retailer will offer. Shoppers use these “ad scans” to help create their Black Friday game plan.

With Black Friday arriving next week, shoppers can already preview the sales available from storefronts like Amazon, Best Buy, Target, and Walmart.  We’ll update this section to include all of the available ad scans as soon as they become available.

Here are the most important ad scans currently available: 

  • Amazon: The online retailer previewed its plans for Black Friday with a press release. There, we learned that Amazon will kick off their Black Friday sale on November 20, with discounts on tons of products, including Amazon-branded goods, Echo devices, Ring smart home products, and more.
  • Best Buy: Best Buy’s Black Friday offers are currently live on their website. Be on the lookout for the “Deal available today” banner for markdowns you can take advantage of now, with new deals refreshing every week until Black Friday.
  • GameStop: Shoppers can start shopping for discounted games and consoles early via and through the GameStop mobile app starting November 25 at 8 p.m. CST, and in-store starting November 27 through November 29.
  • Home Depot: From November 6 through December 2, The Home Depot is offering discounts on appliances, home improvement tools, holiday decor, and more.
  • Kohl’s: Kohl’s pre-Black Friday sale kicks off Sunday, November 22. Shoppers can save an additional 15% off select products and pick up $15 Kohl’s Cash for every $50 spent. Starting Thursday, November 26 through Black Friday, Kohl’s will release several limited-time “Super Deals” wherein the retailer will offer its best discounts.
  • Target: While some doorbusters won’t be available until later this week, Target is offering several Black Friday deals right now. Shoppers can find all of the deals available now and during Black Friday in the released ad
  • Walmart: To find the ad scan, first find your local Walmart via the local directory. Once you get to the “Store Overview” page, find the “Weekly Ad” section.

How we select the best Black Friday deals

  • We only choose products that meet our high standard of coverage and that we’ve either used ourselves or researched carefully.
  • We’ll compare the prices among top retailers such as Amazon, Best Buy, Target, and Walmart and include only the deals that are better than all others offered (not including promotional discounts that come from using certain credit cards). 
  • All deals will be at least 20% off, with the occasional exception for products that are rarely discounted or provide an outsize value.

You can purchase syndication rights to this story here.

Disclosure: This post is brought to you by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at

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Black Friday
Alyssa Powell

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